I work with organizations that have outgrown the agency model. I automate what can be automated. For the rest - the architecture, the strategic choices - I bring 20+ years of experience and systems thinking.
Choose me when you need senior expertise. You have people who can do the work (copywriters, developers, ux, analysts), but you specifically need deep SEO expertise and 20+ years experience to make the right calls when it's decision time.
Client list and testimonials below. What comes up most: I get results without wasting your time and money. As one client put it: "Small investments and a large result."
I combine strategic consultancy with automation. The strategy: what to do, why, in what order, and how to test it. The automation: systems that do the repetitive work so your team doesn't have to.
Tip: -> see the SEO automation products here.
Based in the Netherlands (Nijmegen). SEO since 2004. One of the first in-house SEOs in the country (2006). Studied history and information architecture. Early Apify adopter. Notable clients: DPG Media, Zilveren Kruis, Vakantieveilingen, Center Parcs.
Below is a non-exhaustive selection of organisations I've worked for. Not to impress, but because it tells you something: what scale, what markets, what kind of complexity. That's useful to know. I've also added a few testimonials from people I worked with at these organisations.
With 250M visitors monthly, the SEO-team of DPG Media faces the biggest SEO-challenge in the Benelux.
I confer with Ramon on a regular basis about increasing reach, technical monitoring, market trends, and formulating strategic goals.
His long experience with publisher SEO and intimate knowledge and insights into market developments make sure that every time we talk, we leave the table with new insights and focus on the right projects.
We've achieved excellent SEO results with NU.nl. Ramon's way of working is pragmatic because he makes a sharp distinction between expected results and the necessary investments. We first focused on quick wins and then moved on to incremental improvements. The result? Small investments and a large result.
I like his pro-active stance and deep knowledge of SEO. They play a big part in my enthusiasm about his work.
Ramon advised Zilveren Kruis (largest healthcare insurance company in the Netherlands, red.) for a quite a large number of years.
He is pragmatic, and knows his craft. His advice is solid and often very directly executable.
Ramon has a lot of experience with SEO for large publisher and e-commerce websites. That's why he was the right person for us at Vakantieveilingen.nl.
He succeeded in letting the rest of the organisation know about SEO, and actually getting them along for the ride. He played an important role, as a central cog between development and marketing.
His know-how, approachability, helpfulness and passion made sure people moved in the right direction. All of this led to what was the end goal: a strong growth in SEO traffic and visibility.
We honestly didn't really expect it, but given previous good SEO results with Jaap.nl, we wanted to give this a try. We received a list of links that we had to place on our homepage. Links to places on our site we wouldn't normally link to quickly. And the result was astonishing: very quickly, we saw a huge increase in traffic. In later analyses, it turned out that this was due to increased positions on terms where we were already very visible, but to which we had given too little attention until now.
During the Sunparks rebranding and internationalisation (SUNRISE) we had an important SEO result to be achieved. Ramon was our external consultant who helped us in the migration from the old to the new SUNPARKS e-platform without commercial loss. I appreciated Ramon for his result driven approach and extensive SEO expertise. On top of that he was flexible and proactive in our very tight timescale.