About Eikhart and Ramon Eijkemans: Mission. History. Accomplishments. Or at least an honest attempt to make some sense of it.

Ramon Eijkemans is the owner of Eikhart, a boutique SEO-automation workshop and consultancy crew, based in Nijmegen, the Netherlands.

Career

1997-2004: studying history in Nijmegen

During my study of history I got hooked. I got fascinated by the possibilities of internet. By hypertext. And especially the way hypertext cab structure things in an associatieve manner, instead of the traditional hierarchical way.

My doctorate was about the Wisdom of Crowds, and how to use that as a means to create a crowd-sourced tagging system for historical archives (OCR-scanning for medieval texts is kind of a problem). I was inspired by Wikipedia and Del.icio.us.

An associatieve tagging system to replace (or complement) more traditional, hierarchical ordened archive inventories. Internet tech is the best way to do this!

2004/5 - 2008: Onetomarket, Arnhem

I was already working as a freelance web developer at the time. Some websites needed to be "optimised". So the CMS I had made myself got redirects, and meta-tags.

And then I saw a job offer at Onetomarket, one of the principal Search marketing Agencies in the Netherlands at that time. I called an old buddy who started working there just one month before (Joost de Valk) and asked him: "is this something for me?" YES! He said, totally! Go for it!

And the rest is history :)

I worked there for 3,5 years, and learned a lot. But at one point, I decided it was time to move on, and see the in-house side of things.

2008-2010: Ilse media / Sanoma, Amsterdam

After that, I started working as an "Inhouse SEO" specialist at Ilse Media (later Sanoma Media) in Amsterdam. I commuted five days a week from Nijmegen to Amsterdam. That was still doable, without children ;0 It was fun! There, I got to work with some really great titles (NU.nl, Kieskeurig, Startpagina, to name a few) and met a lot of people, but...

... the entrepreneurial spirit really started to stir. So I made an arrangement with my then manager Roderick Martens (now with Makerstreet) that I would gradually scale down and at the same time train someone in the SEO mysteries. He would take over from me. That person turned out to be Marcel van Etten.

With Marcel as a competent successor at (by then) Sanoma, I was able to explore freelancing.

2010-2019: Freelance SEO, monchito.nl

Ten years as a freelancer... Got to work on all sorts of projects. Both domestically and internationally (especially Belgium, Germany, England, and Italy). Met many people. For a few more years, I ran my own agency with, among others, my good friend Remco Westerik (DataSpinners). With holdings, an office, and a "flexible shell".

It was just incredibly fun, free, and educational!

But at some point, I wasn't sure anymore what I wanted to do... And then kids came... And we moved. And I decided to delve into one site, to work closer to home, work less, but it had to be with a really fun group!

2019-2023: Centraal Beheer

Tropical years, Corona, and a very even-tempered, friendly, and large corporate: those were four very educational years! I really wanted to stay with Achmea, but... I saw an opportunity.

2023 - present day: Eikhart

My previous experience running a (modest) agency made it clear to me: I have no ambition to be, to become, or to expand an agency. I prefer to continue freelancing. The way of working just suits me very well. And helping people with SEO is something I'm good at, and which simply makes me happy.

If I can help others with something I can offer: what's not to like?

But... I've also started something new; something that is needed: further professionalizing SEO. In the Netherlands, Belgium, and perhaps also Germany. And I don't mean professionalization in the sense of scrum processes and people management. But professionalization in execution.

A lot of the work that SEOs do is still manual. But much of that work is also repetitive. Especially the basics. Those annoying basic tasks: writing meta-texts, doing keyword research, setting up website architecture... It's precisely those tasks I now automate!

Personal

Born and raised in and around Eindhoven, but moved to Nijmegen in 1997 to study history and philosophy (philosophy of science) at Radboud University Nijmegen.

Married. Children. Still living in the vicinity of Nijmegen.

In my free time, I like to watch movies, read non-fiction (especially history, geopolitics, psychology, and philosophy), and enjoy a beer with friends, family, and definitely with fellow enthusiasts! Feel free to see this as an invitation ;)

Specialties

You need to hire Eikhart and/or Ramon Eijkemans when you have specific SEO needs. These specific needs are:

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If you need a clear direction: which actions should we take? Why? This is the level between strategy and implementation. Strategy without implementation is useless. Implementation without strategy is fruitless. What is needed, is direction. What do we need to do. Why. In what order. Test it. Talk about options. Make decisions.
This level is where a lot of experience (which Eikhart has, 20+ years in SEO) is so valuable. Know what needs to be done (or not), and being able to communicate it with your team.
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If you need to go beyond normal SEO. We're entering the realm of innovation here. Eikhart / Ramon Eijkemans specializes in precise, smart SEO-automations that especially shine when applied at scale. They self-improve and self-reinforce, which means they keep on optimizing, and optimizing, and improving, and improving ... based on their own feedback loops. Your result? Continuous growth, and lots of it.
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If you want your brand narrative to be properly reflected in LLMs. A new layer of visibilty has arrived, and it's not about sending traffic to websites anymore. It's about the way language machines interpret your brand narrative. Do they trust you? Are competitors playing by the rules or not? This is the stuff that's new. We don;t call it 'GEO', because that name is taken a 100+ other industries. We still call it SEO, maar the goal is different: not about traffic, but about representation.

Accomplishments

Actions speak louder than words. And recent actions speak even louder.

In 2025, I doubled highly converting traffic to two large ecom clients. These websites are no joke, and the traffic I delivered isn't either. Very high commercial intent, and a lot of it. In short: it was doubled. One by applying classic and smart technical SEO; another by doing the same, but also adding an automated optimization algorithm.

I can't name names, but remember this: both doubled, both high commercial intent, both at scale.

Also, on LinkedIn, I was named best SEO in 2004, 2007, 2009, 2011, 2013, 2020, 2024. Runner-up in 2017, 2019.

Way of working

I've elaborated on this in other places, but in short:

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I start both with what's already there and what can be applied immediately. If what's already there correct? Continue or fix it. Can we, based on my extensive experience, fix things quickly without working out a strategy? Do those immediately too.
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Next up is defining a strategy. I use the SEO-APK methodology for this.
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And then ... we get to work! Together, me as part of the team.

Organisations I've worked with

Below is a non-exhaustive selection of organisations I've worked for. Not to impress, but because it tells you something: what scale, what markets, what kind of complexity. That's useful to know. I've also added a few testimonials from people I worked with at these organisations.

Publishing

With 250M visitors monthly, the SEO-team of DPG Media faces the biggest SEO-challenge in the Benelux.

I confer with Ramon on a regular basis about increasing reach, technical monitoring, market trends, and formulating strategic goals.

His long experience with publisher SEO and intimate knowledge and insights into market developments make sure that every time we talk, we leave the table with new insights and focus on the right projects.

Simme Volkers
Head of SEO - DPG Media Nederland

We've achieved excellent SEO results with NU.nl. Ramon's way of working is pragmatic because he makes a sharp distinction between expected results and the necessary investments. We first focused on quick wins and then moved on to incremental improvements. The result? Small investments and a large result.

I like his pro-active stance and deep knowledge of SEO. They play a big part in my enthusiasm about his work.

Jesse Burkunk
Product & Innovation manager - NU.nl

Finance

Ramon advised Zilveren Kruis (largest healthcare insurance company in the Netherlands, red.) for a quite a large number of years.

He is pragmatic, and knows his craft. His advice is solid and often very directly executable.

Koen Gijsman
Digital Analyst - Zilveren Kruis

Ecommerce

Ramon has a lot of experience with SEO for large publisher and e-commerce websites. That's why he was the right person for us at Vakantieveilingen.nl.

He succeeded in letting the rest of the organisation know about SEO, and actually getting them along for the ride. He played an important role, as a central cog between development and marketing.

His know-how, approachability, helpfulness and passion made sure people moved in the right direction. All of this led to what was the end goal: a strong growth in SEO traffic and visibility.

Niels Visje
Online Marketing Teamlead - Emesa

We honestly didn't really expect it, but given previous good SEO results with Jaap.nl, we wanted to give this a try. We received a list of links that we had to place on our homepage. Links to places on our site we wouldn't normally link to quickly. And the result was astonishing: very quickly, we saw a huge increase in traffic. In later analyses, it turned out that this was due to increased positions on terms where we were already very visible, but to which we had given too little attention until now.

Michael Rouet
General Manager - Jaap.nl

Travel

During the Sunparks rebranding and internationalisation (SUNRISE) we had an important SEO result to be achieved. Ramon was our external consultant who helped us in the migration from the old to the new SUNPARKS e-platform without commercial loss. I appreciated Ramon for his result driven approach and extensive SEO expertise. On top of that he was flexible and proactive in our very tight timescale.

Patrice Fleurquin
Manager E-services - Center Parcs

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