The name 'Eikhart' literally means 'Oakheart' in Dutch. My name is 'Eijkemans' ('man of Oak'), so that connection is easy, and in my opinion, fitting.

About me

I studied history & philosophy (I majored in using web technology to improve historical archives), but also worked as a web programmer. At some point I came into contact with SEO: a perfect combination between thinking hard about information and web technology. Cool! I started doing SEO full-time in 2004, and have been doing it ever since.

Currently, I work from home, enjoying the view from my custom built sanctuary work room.

Enthusiastic & experienced

That would be me. I like my work, which is why I have been studying it for the past 15 years, and keep on doing it, every day. I'm a student of the craft, and it still hasn't gotten old for me.

Yes, of course I have learned how to make websites 'rank on top of Google'. But if you ask me, that is not what it really is about. There is a bigger picture. And that is that people search for information, and that providing it is what it is about. Google is (just) a means to an end. A big piece of the puzzle, but not the only one.

The fun really starts when people land on your website. Have they come to the right place? Do they find what they are looking for? Are they the right visitors for us (idea being: it's nice to have a lot of traffic, but if it doesn't convert: why bother)?

Feedback loop

Eikhart Process
Eikhart SEO feedback loop

If you view it this way, you provide a self-strengthening feedback loop. By continuously aligning your supply of information (and business goals) with the demand for it from searchers, you improve both conversions / user experience and SEO.

Your visitors will reward you, and so will Google. Because it has become pretty good at seeing what happens on the web. And because it keeps getting better at it. 'Gaming' Google with technical tricks is a thing of the past. Aligning information needs with information supply is the future.