I work with organizations that have outgrown the agency model. I automate what can be automated. For the rest - the architecture, the strategic choices - I bring 20+ years of experience and systems thinking.
Choose me when you need senior expertise. You have people who can do the work (copywriters, developers, ux, analysts), but you specifically need deep SEO expertise and 20+ years experience to make the right calls when it's decision time.
Client list and testimonials below. What comes up most: I get results without wasting your time and money. As one client put it: "Small investments and a large result."
I combine strategic consultancy with automation. The strategy: what to do, why, in what order, and how to test it. The automation: systems that do the repetitive work so your team doesn't have to.
Tip: -> see the SEO automation products here.
Based in the Netherlands (Nijmegen). SEO since 2004. One of the first in-house SEOs in the country (2006). Studied history and information architecture. Early Apify adopter. Notable clients: DPG Media, Zilveren Kruis, Vakantieveilingen, Center Parcs.