Helpful Topics

Because I have the answer to this, and some related questions:

These questions are particularly relevant for organisations that both asking themselves this, and also have quite a task ahead: should we create 100 landing pages? or 100.000? Big difference!

Helpful Topics works on the second and third levels of SEO: completeness and quality of content. These are no handmade online PR-pages that are intended to build up brand authority. Instead, they are commercial landing pages that are close to the conversion moment: the reasons why folks convert.

Some examples:

The thing is, what you should NOT do, is to make all possible combinations of all possible landing pages.

There are lots of reasons, but let's summarise that you need to choose, because doing everything it once, is doing nothing right. Anno 2024 in SEO, you won't win, especially not against already established competition. Those days are gone.

Instead of "everything", you choose to focus. That's why Helpful Topics makes a statistical prognosis of what you should, and way more often than not, should NOT build.

And then build it the right way.

Luckily, Helpful Topics houses another smart feature.

People search from different angles.

They search for a problem, the cause of it, the consequence of it, the solution, the person who probably knows the solution, and then segmented by place, branch, group, color, product, brand, etc.

Als valid starting POVs. And all with a lot of potential.

The point being: if people search from this and land on your website, you'be better connect with their POV. Show them you understand them.

And after that, help them move further in their journey.

One step at a time. This is what 'Helpful Content' really is. And essential to Google's Navboost.

From this strategy onwards we build Helpful Topics:

What you receive, is the 'master-table': a checklist with a clear assignment:

The only thing you need to do, is follow that checklist and build the best landing pages the interwebs has ever seen. That is hard enough!

Step by step, your traffic and opportunities grow. The checklist grows with it.

Of course this whole story is not (only) about 'more traffic'. It is about attracting new visitors who search for what you have to offer.

The kind of traffic we call 'MOFU': people are not yet ready to buy, but almost there. They are still contemplating several brands, comparing them, and still not quite sure how to tackle their problem, or what kind of expert they need for it.

Simply put: 1 or 2 steps before the sale.