Internal links optimum
Perhaps our best-kept secret. Optimal internal linking, at scale. Why? Because it translates to significantly more traffic when your link power is strategically placed where it yields the best returns.
Perhaps our best-kept secret. Optimal internal linking, at scale. Why? Because it translates to significantly more traffic when your link power is strategically placed where it yields the best returns.
The best way to explain something technical is by using a metaphor.
And as far as we're concerned, investing is THE metaphor for optimizing internal links. Doing this well is the difference between compounded profit and losses. Let's first visualize it:
The total assets you invest with: those are the 'external links,' or in other words, the overall quality and quantity of links, citations, mentions, relationships, quotes from other websites to your website, to you, or your employees.
Where you link to within your website: those are your purchased shares. It matters where you link to within your website, where you don't, in what manner, and how often.
Some shares are less valuable; others are more so: but which shares (pages within your website) are they? And does that remain the same?
It's impossible to manually beat the market: unless, of course, Warren Buffett decides to work as an SEO. But for ordinary mortals, tracking an index is almost always the most profitable choice. The same applies to internal link optimization.
We do this entirely automatically by closely observing the market and adapting to it.
This is a hybrid service. We start with a collaboration with your IT and design teams. The navigation and internal link structure are prepared for investment.
Next, the cleverness of our automation comes into play. Now we can steer towards net results: the best links in the best places.
We begin with an important SEO tactic that is often not well-organized on many websites: the internal link structure.
For example, we will create sitemaps. Or make the faceted search system indexable. Perhaps the PDP (Product Detail Page) lifecycle also needs to be sorted out.
Or we come up with other 'routes' that ensure both Google and people have multiple ways, multiple routes to access everything, with as few steps as possible.
Then comes the opportunity for our automation to shine. Link Optimum chooses which links are best placed in the best locations. Why? Net results.
As stated, Link Optimum knows two separate stages. Per stage we use a fitting pricing model:
When that's done, we start with the actual product:
| Type | Rate | Scope | Think of |
|---|---|---|---|
| Setup | € 5000 p/s | ||
| Refresh | € 500 p/month |
| Type | Rate | Scope | Think of |
|---|---|---|---|
| Automation consultancy | € 250 |