Big websites require big solutions. Scalability and automation are the names of the game.

'Big site SEO' is all about scalability and automation. It is a dimension higher than your average SEO. For every single SEO-tactic we could employ, we first ask ourselves:

  • will this scale? What if we need to employ this tactic to a million+ URLs?
  • If it is scaled, what will the effect be?

The funny thing is that this is another way of thinking. Some tactics that have just little effect on a regular website of 100+ pages, suddenly have a huge effect when employed on one million URLs, and vice versa.