Eikhart: Hybrid SEO. Automation & Consultancy

Way of working

First things first

We will evaluate what's already running and what's in the pipelines. And we'll start there immediately. We base this on experience and a quick assessment of the situation.

At the same time we'll start working on the route to follow.

Trust the Process

We will make SEO into an ongoing process, a route to the top. With intermediate evaluations, targets, and a roadmap.

We won't use a huge 100+ pages report, but goals, the first next step to get to that goal, and the route we will take for the other steps.

Understandable tactics

We align the SEO-goals with the Maslow-Eikhart SEO pyramid. It's goal-oriented and actually quite easy to explain to others.

In short: the Maslow pyramid is a hierarchy of needs. SEO has a hierarchy of needs as well: reachable, complete, quality (better than others), popular, and (up- or downwards) trend lines.

These are goals. And these goals are aligned with (typical SEO) means, and organisation goals. And with periodic APK's.

Automate to scale

We will automate where possible. Why? Because it makes our execution simply bigger in scope. And because repetitive work must be automated. And because a process that runs automatically, frees up resources.

Control

How are we doing? That is the question that the APK's answer. They provide a very clear grade: we've reached this goal; we haven't reached that goal (yet). We are this here. And our competitor is there.

Modern SEO is all about answering questions. Questions people ask themselves and Google. As clear, effective, and efficient as possible. That's where we start from. It's also the only way to have lasting success in Google.