Is it about SEO? Then I can help you.

We will evaluate what's already running and what's in the pipelines. And we'll start there immediately. We base this on experience and a quick assessment of the situation.

At the same time we'll start working on the route to follow.

We will make SEO into an ongoing process, a route to the top. With intermediate evaluations, targets, and a roadmap.

We won't use a huge 100+ pages report, but goals, the first next step to get to that goal, and the route we will take for the other steps.

We align the SEO-goals with the Maslow-Eikhart SEO pyramid. It's goal-oriented and actually quite easy to explain to others.

In short: the Maslow pyramid is a hierarchy of needs. SEO has a hierarchy of needs as well: reachable, complete, quality (better than others), popular, and (up- or downwards) trend lines.

These are goals. And these goals are aligned with (typical SEO) means, and organisation goals. And with periodic APK's (more on that here).

We will automate where possible. Why? Because it makes our execution simply bigger in scope. And because repetitive work must be automated. And because a process that runs automatically, frees up resources.

How are we doing? That is the question that the APK's answer. They provide a very clear grade: we've reached this goal; we haven't reached that goal (yet). We are this here. And our competitor is there.

As effective and efficient as possible. Questions people search the answer for. In Google, on your own website, in social media, in the chatbot. TOFU, MOFU, and BOFU.

First: help people. And again. And again. Then ask.